Facebook Shops: the new way to shop online?

24-08-2020

Shopping through social media is taking a completely new turn with the introduction of Facebook Shops. At the end of May 2020, Facebook launched this shopping module on Facebook and also announced it for Instagram. For the time being, this functionality is only available in the United States but is expected to be introduced in other countries in the coming months.


According to Facebook, the idea of ​​the new shopping module is in line with how consumers have been using the medium for years. For example, both Facebook and Instagram are widely used by people who offer their things in all kinds of creative. Also, the company thinks that with Facebook Shops, they create an essential opportunity for smaller companies, who may struggle with whether or not to keep their physical store. In other words: Facebook Shops should ensure a simple and accessible way of offering products online, without having a physical store or even maintaining a fully-fledged webshop.

It’s also good to know that there are restrictions on the number of products that you can offer through the new Facebook Shops. You can submit a minimum of six and a maximum of thirty products. This also shows that Facebook mainly focuses on smaller companies. If you are currently already using Instagram shopping, you can add unlimited products from your webshop and tag them in Instagram messages.

Sleek and user-friendly

To make Facebook Shops as enjoyable as possible, a sleek and user-friendly design has been applied. Just as with a real shopping experience, the aim is to allow customers to approach an employee. You can do this via WhatsApp, Messenger, or Instagram Direct. With this possibility, you can not only ask questions, but also request support or track deliveries. In the Facebook Shops environment, companies can display their products to match their corporate identity. Think of a cover image and the setting of accent colors that match the brand in question. By drawing a line in the design of these shops, Facebook ensures that every seller can present their company the same way, without distinguishing between the company size or a specific budget. Opening a Facebook Shop is free of charge.

Instagram Shops: all-round inspiration platform

Instagram Shops is expected to launch this summer, starting in the US. The shopping function will then be visible in the so-called Instagram Explore section. From that moment on, you can be inspired in every conceivable way. For example, you can filter by different categories and (just like now) get recommendations based on your behavior on the platform. To take it even further, a new tab will be added to the navigation bar later this year, allowing users to access the Instagram Shop with a single tap.

What you need to know about Facebook Shops:

  • Live shopping features

Facebook Shops makes it possible to search for products real-time. For example, sellers, brands, and makers will soon be able to tag products from their shop or (online) catalog before they go live. These products are then displayed at the bottom of the live video so that users can easily find out more about the product in question from the video and immediately purchase it.

  • Loyalty programs

Adding a loyalty program is also one of the options. For example, by linking the loyalty points program of a particular store to your own Facebook account, you can view your points and rewards instantly. Does your business not work with a loyalty program yet? Then it’s good to know that Facebook is currently researching how it can help small businesses create and manage their loyalty program through Facebook Shops.

  • You are not alone

Because of this new shopping module, Facebook will work with partners such as Shopify, BigCommerce, and WooCommerce to support small businesses. These organizations provide powerful tools to help entrepreneurs start and run their companies and go online.

  • Limited payment options

If you want to place an order via Facebook Shops, both on Facebook and Instagram, you can currently only do this using a credit card payment. This is not the most commonly used payment method in the Netherlands. Therefore, we expect that other payment methods will be added as soon as the new shopping module is introduced in the Netherlands.

What will it bring us?

Until Facebook Shops arrives in the Netherlands, it remains unclear how this new function will be taken up. In any case, it seems like a smart move from Facebook, since it logically responds to a great need. This allows small entrepreneurs to efficiently offer their products without a webshop on platforms where consumers are often looking for (shop) inspiration. On the other hand, it is less attractive for larger companies, since there is a maximum amount of products that you can offer at the same time. These companies will most likely be more successful in selling through their webshop and may only use Facebook Shops as a sales platform for the best-running products.


Are you curious about how social media such as Facebook and Instagram can contribute to your company’s online strategy? Our marketers are happy to help you out! Get in touch.

Are LinkedIn stories the way to go?

24-08-2020

If you have a good story, it has to be told: in text, in pictures, and of course with a slick video. In 2020, almost every social medium contains the functionality for adding a video. The best example of the way videos are integrated in platforms are ‘’stories’’. Snapchat, Instagram, Facebook, and since this spring – somewhat unexpected – LinkedIn. With so many story platforms, you might wonder if LinkedIn Stories will be successful in the integration of stories on their platform.


A story is also known as ephemeral content. After Snapchat introduced the world to stories in 2011, Instagram (2016) and Facebook (2017) followed. A notable newcomer to this is LinkedIn. Did you know that the Netherlands was the first European country to gain access to LinkedIn Stories? Since mid-May, you can use stories in this business-oriented social medium. However, because LinkedIn contains a slightly different clientele and content than the other social platforms, it is good to adjust your content accordingly.

The image of stories

When LinkedIn Stories was launched, the company communicated that the implementation of this additional functionality might initially be considered a test phase. Therefore, right now it can only be used for personal profiles and selected LinkedIn pages in Australia, Brazil, the Netherlands, and the United Arab Emirates. That may be the reason that the number of stories you see right now is still pretty scarce. Another reason might have to do with the rather light-hearted image of a story, because since its introduction stories have only become known on the non-business platforms. Is there a specific fun factor to stories? It may be the reason that LinkedIn users have not fully embraced the story at this time. Whatever the reason, we are very curious about how the stories will be picked up by the chosen LinkedIn users and pages in the future.

Interested in using LinkedIn Stories? First, take a look below:

  • First of all, use LinkedIn Stories to provide your connections with professional information/stories that are easier to tell on screen than in a LinkedIn post. Think of an inspiring morning ritual before your working day, an educational book about your field, a photo of your workplace, or an enthusiastic pep talk.
  • LinkedIn pages cannot yet use stories, so it is only interesting for personal profiles to distribute engaging stories in the name of the company where they work.
  • Since LinkedIn is a strongly business-oriented platform, it is best not to throw your Instagram or Facebook stories on LinkedIn randomly. Each social medium has its own specific target group, theme, and matching topics.
  • The stories are not yet accessible on the desktop version of LinkedIn, so they can only be created and viewed by mobile users.

Do you want to know more about LinkedIn Stories, the use of stories on your other social media channels, or set up a complete strategy for communication with all your online platforms? Don’t hesitate to contact our social media team!

Practical tips for amazing Amazon campaigns

24-08-2020

Web giant Amazon officially set foot on Dutch (digital) soil at the beginning of this year. In this blog we help you through the jungle called Amazon.

The range of products on Amazon is continuously increasing, also in the Netherlands. How do you ensure that you stand out with that kind of competition? Keeping the lowest price as standard is one of the options you can consider, but you have to consider the margins and additional fees that you pay to Amazon. Before you open the ad tap further, it is good to take a look at the following tips.


Always determine your advertising strategy first. When you start using sponsored products, decide whether you want to manually target keywords, ASINs or product categories, opt for automatic targeting, or both? Are you going for fixed bids? Or will you choose a different bidding strategy? Do you only want to increase the visibility of a new product, or is the goal to generate more sales for your top products? Determining a strategy and setting goals and KPIs provides tools to work with.

Complete your product information

Just the way you want to make the content of the products on your site as complete as possible, you also wish that on Amazon. When a potential customer clicks on your ad, there is a possible interest in the product. You want to prevent this person from leaving again, for example, because the product images are unclear. The content plays an essential role in the eventual return of the campaign(s).

Analyze individual ASINs

Of course, it is useful to look at the overall performance of your campaigns. But if you want to make adjustments to yield, it is good to take a closer look at the individual ASINs. Each product is unique and has its margin and conversion rate. Are the costs per sale higher than the margin on the product? Then you want to lower the bids or check whether this is the right product to advertise.

Exclude words

As with Google and Microsoft Ads, Amazon offers the option to exclude keywords. By actively eliminating words, you reduce unnecessary costs. Amazon also provides a search term report. You can check this report from time to time to see where the ads are being shown. For example, do you sell a gaming headset that is only suitable for the PlayStation, but do you know that you are frequently shown on search terms such as Gaming headset Xbox? Then it is good to exclude “Xbox”.

Use automatic and manual campaigns

We still come across advertisers that find it hard to set up automated campaigns. It is certainly important to use manual campaigns because you have control over these campaigns. However, you often fill in these campaigns based on your own insights. A simple reason to run automatic campaigns alongside your manual campaigns is to gain additional insights. Many longtail keywords are used less often, so you probably haven’t included them in your keyword plan. The automatic campaign catches these longtail words and provides insight into keywords that you could not have imagined yourself. It is essential to use the same products in the automated campaign as in the manual campaigns. Do you see a keyword with excellent performance in the automatic campaign? Then add it to your manual campaign. This way, the automated campaign serves as input for the manual campaign.


Do you want to know exactly how to start selling your products on Amazon, what Amazon Advertising can do for your company and how you can use it? Our Amazon certified Sven has answers to your questions and is happy to provide you with our best advice! And without question we can set up and run all your campaigns for your company. Get in touch!

How to: contentmarketing

15-03-2020

Every form of content is different. From stimulating posts for various social channels to fully optimized web texts and from business interviews to inspiring blogs: content is everywhere and comes in many forms.

Of course, the text is an important part of the entire content, but cohesion between all components is even more important. For example, when creating all kinds of utterances, you will have to deal with additional elements such as images, hashtags, emoticons, design, and the platform on which the statement is published. With the latter, you can think of user-friendliness of the platform in question, how it was designed, and what possibilities or obstacles the design contains. When a visitor visits one of your platforms, you naturally want to make sure that they become interested quickly. That requires content that is suitable for your website, but also the various social channels. Each of these channels is viewed differently and therefore, also requires a different representation of the content.


Optimize your output

You have a pretty image, matching and popular hashtags or emoticons and a text that fits seamlessly with both your tone of voice and the area of ​​interest of your target group. Then you’ve just created a piece of content relevant to your audience, right? Although these conditions form the basis of quality content, it does not mean that this gives an instant guarantee for success.

When drawing up your communications, you must also consider any questions that the reader can ask and at what times he/she comes into contact with the content in question. Consider, for example, the time of publication, which preferably connects to the moment that most of your target group is active online. It is also quite useful to respond to the findability in search engines. You should optimize blogs and other web texts based on Search Engine Optimization. Speaking of SEO, this is a valuable part of the world of content. Search engines love user-centered content, so you can imagine that deepening your target audience is essential. Remember: No matter how well written your text is, if it’s not optimized for search engines, chances are it’s hard to find.

Attention, please!

Attention is most likely something you would most like from your target audience. Therefore, it is wise to take into account the amount of time your target audience pays attention to your content. In many cases, your readers decide within seconds whether what they are viewing or reading is worth their time. Make sure you excite them in this short time frame and put the primary or most striking information from your message at the front of the text. If necessary, you can add power to the first few words or phrases with a matching emoticon so that this part of your message comes out well and even stands out among the other posts on a social timeline.

The moment someone sees your content for the first time, they should instantly understand what it is about. Therefore, work mainly with active, short, and catchy sentences. Don’t: “In our new blog, we would like to tell you something about the best way to pick up and apply content marketing”, do: “Content marketing? This is how you do it!”.

Commercialize

Last but not least: commerce. For many of our customers, the use of content ultimately achieves a commercial goal. Keep in mind that you do not push your target group in a specific direction, but that you inspire them, attract them, or even bind them to you. If your content has won consumer attention, make sure that you stimulate it in such a way that your brand, product, or company sticks. This way, you build a positive interaction, and the consumer can decide to return to your channels at a later time.

Take notes, because below you will find several tips that you can immediately apply to your current web texts, blogs, and social posts. Let’s get to work!

  • Synonyms – Do not always use the same words to describe something, but try to write around it, refer to it or look for suitable synonyms. That makes reading a lot more pleasant.
  • Kill your darlings – No matter how much you can and want to tell you about a topic, don’t make it longer than necessary. Especially with online texts, you must take into account the limited attention span of your target group.
  • Show, don’t tell – If you want to make something clear through numbers or other data, put it in an infographic. This way, your target group gets the facts with just one look.
  • Create unity – Provide a clear statement of your services, products, or message. For example, choose one tone of voice and describe a product or service the same way in every text, so that there is no confusion.

Are you curious about what the use of qualitative content marketing can mean for your company? Then contact us for a kick-off session, and we will carefully find out where the opportunities lie!

Domain authority

16-01-2020

One of the ways to achieve a high position in the organic search results of Google and other search engines is high domain authority. This is a part of SEO. In this blog, we will take you through what this concept means, how you can gain insight into your own domain authority, and how you can increase your domain authority.


What is domain authority?

Domain authority is expressed in a number between 0 and 100 and is also referred to as DA. The higher this score, the higher your website will appear in search engines such as Google. This score mainly depends on links to your site and links within the website. The quality of the links is also examined. For example, when a website with a high score links to your domain, it adds more to the score than when a low-rated website links to yours.

In addition to the DA, there is also page authority. This is the same score. However, this term refers to a single page instead of to the entire website.

Check your domain authority

Several tools are available online to quickly and easily see the domain authority score of your website. You can use this to check whether optimizations have been useful, but also to look at the score of your competitors. By gaining insight into those scores, it is easier to set goals for your own DA score.

You can use the following tools:

  • Majestic
  • Moz toolbar
  • SEMrush

A score of 100 is not feasible for most companies; only websites such as YouTube and Facebook come close to this score. So don’t be alarmed if your website’s score is much lower. Above all, make a comparison with your biggest competitors.

Increase your domain authority

Several tips can help boost your website’s domain authority. We have listed a few of them:

  1. Technical SEO

The technical SEO of the website has to be set up the right way. For example the loading speed, mobile-friendliness, and the sitemap of the site. This is not so much of a way to boost the score, it is more a prerequisite for achieving a high ranking.

  1. Internal link profile

Link building consists of the internal and external link profile. The internal link profile refers to the structure within the own website. It is essential to create, as it were, a web of links within the website. This serves two purposes; it makes it easier for visitors to understand the website’s structure, and Google can more easily crawl and index the website, resulting in a higher score.

  1. External link profile

An external link profile, or backlink profile, contains links from other websites to your website. When looking at a score based on links, Google looks at different components. For example, important are how many links from different domains link to the site and the value of these links. This value determined by the SEO scores of the websites that provide the incoming links.


At FindFactory, we have everything you need to reach every one of your SEO-goals. Contact us, and we will provide you with a delicious cup of coffee at our office!

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