One of the ways to achieve a high position in the organic search results of Google and other search engines is high domain authority. This is a part of SEO. In this blog, we will take you through what this concept means, how you can gain insight into your own domain authority, and how you can increase your domain authority.
Domain authority is expressed in a number between 0 and 100 and is also referred to as DA. The higher this score, the higher your website will appear in search engines such as Google. This score mainly depends on links to your site and links within the website. The quality of the links is also examined. For example, when a website with a high score links to your domain, it adds more to the score than when a low-rated website links to yours.
In addition to the DA, there is also page authority. This is the same score. However, this term refers to a single page instead of to the entire website.
Several tools are available online to quickly and easily see the domain authority score of your website. You can use this to check whether optimizations have been useful, but also to look at the score of your competitors. By gaining insight into those scores, it is easier to set goals for your own DA score.
A score of 100 is not feasible for most companies; only websites such as YouTube and Facebook come close to this score. So don’t be alarmed if your website’s score is much lower. Above all, make a comparison with your biggest competitors.
Several tips can help boost your website’s domain authority. We have listed a few of them:
The technical SEO of the website has to be set up the right way. For example the loading speed, mobile-friendliness, and the sitemap of the site. This is not so much of a way to boost the score, it is more a prerequisite for achieving a high ranking.
Link building consists of the internal and external link profile. The internal link profile refers to the structure within the own website. It is essential to create, as it were, a web of links within the website. This serves two purposes; it makes it easier for visitors to understand the website’s structure, and Google can more easily crawl and index the website, resulting in a higher score.
An external link profile, or backlink profile, contains links from other websites to your website. When looking at a score based on links, Google looks at different components. For example, important are how many links from different domains link to the site and the value of these links. This value determined by the SEO scores of the websites that provide the incoming links.
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