A/B testing is a scientific way of experimenting in which different versions of your web page are tested for a given period (usually a maximum of four weeks). During this period, we look at the steps a user takes and which version of the page (A or B) is most effective. An A/B test is only useful when your website has a certain amount of traffic and many conversions. Also, you need the right team and tools to monitor the test.
Because of the recourses needed for A/B testing, this method is not the right fit for every company. Smaller companies might not have all the resources, but that doesn’t mean that as a smaller company, you can’t optimize your website in a data-driven way. A/B testing is just one way of optimizing.
Many other research methods provide you with insight and, ultimately, with more sales or leads. Based on data from Google Analytics, we can improve conversions in many ways. Information about user behavior can, for example, teach us a lot about a target group. Also, heatmaps, customer interviews, scientific studies, and usability studies can be full of great information. With your goals as the starting point, we always come up with the best solution for your company.
Are you curious about the possibilities of A/B testing or other data for your company? Don’t hesitate to contact us. We can’t wait to elaborate on all the options.