Writing a strategic plan always begins with analyzing the organization’s current status (what expertise can you as a customer provide?) and the existing suppliers (such as technology/software and media agency), after which we examine all the company’s data. Through measuring point zero, we expose all sensitive areas of the online presence of your brand. We look at this from every angle and strive for the maximum effectiveness of your marketing efforts.

Of course, it is not only important to see what we can improve. By looking at tactics that worked in the past, we can gain insight into the needs of the organization and its target group. Bundling data from the past and present contributes to the final digital marketing plan.

To complete the data, one of our specialists will remove noise and determine a detailed ROI with our customer. Is this already set correctly? Great! Then we already have data we can use. When this is not configured correctly yet, this is no problem. We adjust the setup in a way that we can collect all relevant data. Collecting this data is essential not only for the development of your strategy but also for adjusting channels in the future.

This extensive analysis forms the starting point for a well-founded strategic plan. Do you want to know more about how we develop a strategy? We are happy to tell you more about that during a (telephone) conversation. Do not hesitate to contact us!

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Rob Bogaers

Founder & digital consultant