Shopping through social media is taking a completely new turn with the introduction of Facebook Shops. At the end of May 2020, Facebook launched this shopping module on Facebook and also announced it for Instagram. For the time being, this functionality is only available in the United States but is expected to be introduced in other countries in the coming months.
According to Facebook, the idea of the new shopping module is in line with how consumers have been using the medium for years. For example, both Facebook and Instagram are widely used by people who offer their things in all kinds of creative. Also, the company thinks that with Facebook Shops, they create an essential opportunity for smaller companies, who may struggle with whether or not to keep their physical store. In other words: Facebook Shops should ensure a simple and accessible way of offering products online, without having a physical store or even maintaining a fully-fledged webshop.
It’s also good to know that there are restrictions on the number of products that you can offer through the new Facebook Shops. You can submit a minimum of six and a maximum of thirty products. This also shows that Facebook mainly focuses on smaller companies. If you are currently already using Instagram shopping, you can add unlimited products from your webshop and tag them in Instagram messages.
To make Facebook Shops as enjoyable as possible, a sleek and user-friendly design has been applied. Just as with a real shopping experience, the aim is to allow customers to approach an employee. You can do this via WhatsApp, Messenger, or Instagram Direct. With this possibility, you can not only ask questions, but also request support or track deliveries. In the Facebook Shops environment, companies can display their products to match their corporate identity. Think of a cover image and the setting of accent colors that match the brand in question. By drawing a line in the design of these shops, Facebook ensures that every seller can present their company the same way, without distinguishing between the company size or a specific budget. Opening a Facebook Shop is free of charge.
Instagram Shops is expected to launch this summer, starting in the US. The shopping function will then be visible in the so-called Instagram Explore section. From that moment on, you can be inspired in every conceivable way. For example, you can filter by different categories and (just like now) get recommendations based on your behavior on the platform. To take it even further, a new tab will be added to the navigation bar later this year, allowing users to access the Instagram Shop with a single tap.
Facebook Shops makes it possible to search for products real-time. For example, sellers, brands, and makers will soon be able to tag products from their shop or (online) catalog before they go live. These products are then displayed at the bottom of the live video so that users can easily find out more about the product in question from the video and immediately purchase it.
Adding a loyalty program is also one of the options. For example, by linking the loyalty points program of a particular store to your own Facebook account, you can view your points and rewards instantly. Does your business not work with a loyalty program yet? Then it’s good to know that Facebook is currently researching how it can help small businesses create and manage their loyalty program through Facebook Shops.
Because of this new shopping module, Facebook will work with partners such as Shopify, BigCommerce, and WooCommerce to support small businesses. These organizations provide powerful tools to help entrepreneurs start and run their companies and go online.
If you want to place an order via Facebook Shops, both on Facebook and Instagram, you can currently only do this using a credit card payment. This is not the most commonly used payment method in the Netherlands. Therefore, we expect that other payment methods will be added as soon as the new shopping module is introduced in the Netherlands.
Until Facebook Shops arrives in the Netherlands, it remains unclear how this new function will be taken up. In any case, it seems like a smart move from Facebook, since it logically responds to a great need. This allows small entrepreneurs to efficiently offer their products without a webshop on platforms where consumers are often looking for (shop) inspiration. On the other hand, it is less attractive for larger companies, since there is a maximum amount of products that you can offer at the same time. These companies will most likely be more successful in selling through their webshop and may only use Facebook Shops as a sales platform for the best-running products.
Are you curious about how social media such as Facebook and Instagram can contribute to your company’s online strategy? Our marketers are happy to help you out! Get in touch.
Web giant Amazon officially set foot on Dutch (digital) soil at the beginning of this year. In this blog we help you through the jungle called Amazon.
The range of products on Amazon is continuously increasing, also in the Netherlands. How do you ensure that you stand out with that kind of competition? Keeping the lowest price as standard is one of the options you can consider, but you have to consider the margins and additional fees that you pay to Amazon. Before you open the ad tap further, it is good to take a look at the following tips.
Always determine your advertising strategy first. When you start using sponsored products, decide whether you want to manually target keywords, ASINs or product categories, opt for automatic targeting, or both? Are you going for fixed bids? Or will you choose a different bidding strategy? Do you only want to increase the visibility of a new product, or is the goal to generate more sales for your top products? Determining a strategy and setting goals and KPIs provides tools to work with.
Just the way you want to make the content of the products on your site as complete as possible, you also wish that on Amazon. When a potential customer clicks on your ad, there is a possible interest in the product. You want to prevent this person from leaving again, for example, because the product images are unclear. The content plays an essential role in the eventual return of the campaign(s).
Of course, it is useful to look at the overall performance of your campaigns. But if you want to make adjustments to yield, it is good to take a closer look at the individual ASINs. Each product is unique and has its margin and conversion rate. Are the costs per sale higher than the margin on the product? Then you want to lower the bids or check whether this is the right product to advertise.
As with Google and Microsoft Ads, Amazon offers the option to exclude keywords. By actively eliminating words, you reduce unnecessary costs. Amazon also provides a search term report. You can check this report from time to time to see where the ads are being shown. For example, do you sell a gaming headset that is only suitable for the PlayStation, but do you know that you are frequently shown on search terms such as Gaming headset Xbox? Then it is good to exclude “Xbox”.
We still come across advertisers that find it hard to set up automated campaigns. It is certainly important to use manual campaigns because you have control over these campaigns. However, you often fill in these campaigns based on your own insights. A simple reason to run automatic campaigns alongside your manual campaigns is to gain additional insights. Many longtail keywords are used less often, so you probably haven’t included them in your keyword plan. The automatic campaign catches these longtail words and provides insight into keywords that you could not have imagined yourself. It is essential to use the same products in the automated campaign as in the manual campaigns. Do you see a keyword with excellent performance in the automatic campaign? Then add it to your manual campaign. This way, the automated campaign serves as input for the manual campaign.
Do you want to know exactly how to start selling your products on Amazon, what Amazon Advertising can do for your company and how you can use it? Our Amazon certified Sven has answers to your questions and is happy to provide you with our best advice! And without question we can set up and run all your campaigns for your company. Get in touch!
One of the ways to achieve a high position in the organic search results of Google and other search engines is high domain authority. This is a part of SEO. In this blog, we will take you through what this concept means, how you can gain insight into your own domain authority, and how you can increase your domain authority.
Domain authority is expressed in a number between 0 and 100 and is also referred to as DA. The higher this score, the higher your website will appear in search engines such as Google. This score mainly depends on links to your site and links within the website. The quality of the links is also examined. For example, when a website with a high score links to your domain, it adds more to the score than when a low-rated website links to yours.
In addition to the DA, there is also page authority. This is the same score. However, this term refers to a single page instead of to the entire website.
Several tools are available online to quickly and easily see the domain authority score of your website. You can use this to check whether optimizations have been useful, but also to look at the score of your competitors. By gaining insight into those scores, it is easier to set goals for your own DA score.
A score of 100 is not feasible for most companies; only websites such as YouTube and Facebook come close to this score. So don’t be alarmed if your website’s score is much lower. Above all, make a comparison with your biggest competitors.
Several tips can help boost your website’s domain authority. We have listed a few of them:
The technical SEO of the website has to be set up the right way. For example the loading speed, mobile-friendliness, and the sitemap of the site. This is not so much of a way to boost the score, it is more a prerequisite for achieving a high ranking.
Link building consists of the internal and external link profile. The internal link profile refers to the structure within the own website. It is essential to create, as it were, a web of links within the website. This serves two purposes; it makes it easier for visitors to understand the website’s structure, and Google can more easily crawl and index the website, resulting in a higher score.
An external link profile, or backlink profile, contains links from other websites to your website. When looking at a score based on links, Google looks at different components. For example, important are how many links from different domains link to the site and the value of these links. This value determined by the SEO scores of the websites that provide the incoming links.
At FindFactory, we have everything you need to reach every one of your SEO-goals. Contact us, and we will provide you with a delicious cup of coffee at our office!