With Google Analytics, a lot of different data points can be measured. How do you set this up correctly? And how can you put this data to use?
Google Tag Manager
Google Tag Manager may be a lesser-known tool for non-specialists than Google Analytics. But that does not mean that it is less critical.
Data does not always have to consist of numbers and huge files in Excel. One of Hotjar’s functions is to provide visual insight into visitor’s behavior.