Data and tooling

Knowledge is power. And you can imagine that the behavior of your website visitors entails a lot of interesting findings (read: essential knowledge). Therefore you must measure this bulk of data correctly. The correct use of tools such as Google Analytics, Google Tag Manager, and Hotjar helps us to obtain relevant insights for the optimization of your website. We can use these tools to monitor what is actually happening on your website accurately and then logically manage conversions.

Experts in data

At FindFactory, we can proudly call ourselves real data junkies. We base everything we do on data. Obtaining data in the right way is a tough job, but reading it in the right way and translating it into content and campaigns is the real challenge. Fortunately, we have people with strategic knowledge and expertise who realize meaningful omnichannel campaigns daily.


How do we acquire relevant data? Of course, different tools help us. To give you an idea of ​​what these tools can tell us, we have listed the most important ones for you.

Google Analytics

With Google Analytics, a lot of different data points can be measured. How do you set this up correctly? And how can you put this data to use?

Google Tag Manager

Google Tag Manager may be a lesser-known tool for non-specialists than Google Analytics. But that does not mean that it is less critical.


Data does not always have to consist of numbers and huge files in Excel. One of Hotjar’s functions is to provide visual insight into visitor’s behavior.

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Rob Bogaers

Founder & digital consultant