Do you sell a physical product? Then Google Shopping should be a part of your marketing strategy. The acquisition channel was launched in the Netherlands in 2011 and has been an integral part of online marketing ever since. Still, many e-commerce companies miss out on the opportunity to advertise via Google Shopping.
Visual information is processed 60,000 times faster than text. When it comes to your online marketing strategy, that’s exactly where Google Shopping comes into play.
In addition to being a product comparison tool, Google Shopping is part of the search results overview page. A search for a product often results in a visual representation above the text ads. Again, you only pay for a click. If your product’s display does not result in a website visit, you don’t pay. In general, the click prices for Google Shopping are lower than for text ads.
The differences in price have to do with the differences in competition. A text ad requires no more than a Google Ads account. For a Google Shopping campaign, you have to use a product feed. Because not every company has the technical knowledge and possibilities to set this up, a relatively smaller amount of companies advertise through Google Shopping. This results in lower click prices. We are happy to help you set up and optimize a product feed. The better the feed is set up, the better the results of your Google Shopping campaign are.
Do you want to know what we can do for your company? Please contact us for a cup of coffee or a call!