Hotjar is a tool that gives a lot of insight into a user’s behavior on your website. Moreover, it is one of the most complete tools to map the behavior of website visitors. Hotjar includes separate tools, each with their ingenious functionalities, namely Heatmaps, Conversion Funnels, Form Abandonment, Visitor Playbacks, Feedback Polls, and Surveys. Our SEO and CRO specialists use Hotjar to map the behavior of visitors within the website. This way, possible problems can be identified, and, for example, the customer journey of a webshop can be optimized.


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Tom van Loon

SEO consultant