Migrating from an old to a new website seems like a breeze because all you have to do is move all the content, right? As you might expect, there is much more to it. From an SEO perspective, this transition is a task that has to be performed with precision. To start right, we first map the results of the current website by, for example, checking the landing pages and figuring out the top-scoring keywords in search engines.
An essential goal of this analysis is to lose as little organic traffic as possible while your new website goes live. Once we have listed all our findings, we will look at the possibilities and opportunities. That way, we can advise on possible improvements, such as adjusting or adding pages. Another analysis we perform is a so-called SEO check in the test environment. With this analysis, we check whether the website works as it should from a technical perspective. We report any errors to the developers so they can fix bugs before the final go-live.
The next step in the process is a migration plan, which comes in to play just before the new website goes live. In this plan, you will find an overview of the old URLs their 301 redirects. As a result, old URLs always end up on an existing page and not on a 404 page. This part of the process is critical for traffic coming from websites that link to your site. After the website has gone live, we once again verify the technique to make sure that there are no longer any problems that could cause issues with the indexation of the website.
Do you have a web migration planned? Come by for a cup of coffee (or tea), and we will gladly discuss the possibilities with you!