Google Tag Manager

Using Google Tag Manager requires a bit more knowledge and skills than Google Analytics does. Simply put, this tool is about creating and managing so-called ‘tags’. In other words: pieces of code that allow you to collect data concerning a specific website and all its users. Correct use of these tags contributes positively to the performance of a website. The other way around also applies: a well put together website means that Google Tag Manager can be used more effectively. The Google Tag Manager brings the management of the tags together in one place, so you always have access to a clear overview of the implemented tags and how they perform. Therefore, we always have the option to change or remove the chosen tags. The optimization of Google Tag Manager requires some skill because only one wrong tag can affect all your codes.

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Tom van Loon

SEO consultant