YouTube is the largest online video platform in the world. Also, it is the largest search engine in the world after Google. Search engine? Yes certainly! To name a few numbers: hundreds of hours of film are uploaded every minute, 1.5 billion users log in every month, and over 1 billion hours of video get watched every day. The most important question is, of course: how can you use Youtube with your company?
YouTube offers various options for advertising on the platform. For example, YouTube is part of the Google Ads Display Network, which means that ads can be placed directly from Google Ads. Also, you can choose to show a video ad before a YouTube video. This can be optimized to ensure that the ad is shown to users within your target group.
YouTube users do not go to the video search engine with buying intentions. However, the channel is exceptionally suitable for creating (brand) awareness and generating interest. Retargeting can then be easily applied across the entire Display Network.
Curious how and on which points our specialists can optimize your YouTube strategy? Please contact us for an appointment (or call). We are happy to tell you more about our approach!