Evergreen content is a well-known term within content marketing and SEO. In this blog, we explain exactly what it means. And, of course, we won't let you go without giving a few tips for writing your own evergreens.

Evergreen content is like a good little black dress: timeless. It lasts a long time without becoming outdated or irrelevant. It's about topics that provide basic explanations, are constantly discussed, are topical in recurring periods or that people regularly want to know about.

An example:

Spring cleaning is something that is on many people's agendas every year. If you have a web page on this topic, you will attract traffic every year, because people look for information or tips about it every year. So a page or blog on this topic you only need to set up once, but it will generate website traffic for a long time.

It is very valuable to post evergreen content on your website, social media or other platforms because it is:

Efficient: a big advantage to evergreen content is that it only needs to be written once. It then remains relevant for a long time. This saves both time and cost.

Easily findable: evergreen content can be beneficial for the findability of your website. If it contains relevant and clear information, other websites can also link to it. This will bring even more visitors to your website.

Clear: Because evergreen content often consists of basic information and explanations, these articles are easily understood by a large audience. Little to no prior knowledge is required, so users are less likely to click away the content because it is too complicated.

Reusable: many topics that are relevant yearly, such as social issues or holidays, you can also share every time. And if necessary, with a small tweak, such as updating displayed products and/or services you have on the page. Win-win!

Writing evergreen content doesn't have to be complicated. With these tips, you'll be writing a timeless article in no time that will set up a steady stream of visitors to your website.

1. Don't write time-bound

Statistics and numbers can strengthen an article, but for evergreen content it is better to avoid data. Data changes, while you want to create timeless content. It is also better not to use numbers from a certain period. The number of births in a certain year is not suddenly different after a month, but makes an article look outdated.

2. Keep your content up-to-date

But evergreen content is timeless, right? True, but it's still wise to go through your evergreen content once in a while. For example, check whether all your links still go to existing web pages. In addition, an update ensures that Google sees that you keep your content relevant. This in turn helps with your rating.

3. Explain terms and concepts

Character terms are something that sometimes need some explanation, and don't change very quickly. So it's ideal for evergreen content. When you explain terms and concepts from your industry, you write a relevant and timeless article that does not demand prior knowledge from readers.

4. Add the right search terms

The content of your content may be timeless, but that doesn't mean search terms don't affect what you write. Ultimately, you want visitors to your website. You achieve that by finding out exactly how your target audience is searching for it. In other words, what "search intentions" they are using in Google or other search engines.

5. Create a content series

Because evergreen content often contains basic information, it lends itself well to creating a series (or series). For example, explain different terms in x number of articles. By offering additional content that connects each time, you feed readers' curiosity and get the addictive effect that TV series also have. That way they keep clicking through.

Want more tips on writing catchy content? During our content training courses, you'll learn all about the importance and potential of content marketing.

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