Academy training

Google Analytics 4

Your website traffic can provide a gold mine of marketing insights. But are you collecting and using data in the right way? Google Analytics 4 is one of the most well-known data processors in online marketing. That's what you want to learn all about.

Average rating: 8.1

Trainer

Roberto Kalaitzakis

Practical information

  • On site
  • 1 Day part
  • With certificate
  • Max. € 995, - p.p.

Get to know YOUR website visitors

During a Google Analytics 4 (GA4) training course, you will learn:

  • Collect and analyze data from website visitors.
  • The differences between GA4 and its well-known predecessor Universal Analytics.
  • Theory and practice on key settings, filters and segments.
  • Structuring and deploying data for (marketing) purposes.
  • Check the quality of a campaign, ad or keyword.
  • And how you compare the above to traffic from other platforms, such as organic direct or social media.

 

Want to know more about this training?

Download brochure

Appropriate to your needs

Don't miss out on valuable data from your website traffic and learn how to set up Google Analytics 4 correctly. To ensure that the training matches what you want to learn, you can choose between a basic training or a customized training.

Download brochure

Request a training

Nice that you are interested in (one of) our trainings. Please leave your details, wishes and questions here and we will contact you shortly.

"*" indicates required fields

Please indicate which training you are interested in.
This field is for validation purposes and should not be changed.