Evergreen content is a well-known term within content marketing and SEO. In this blog, we'll explain exactly what it entails, and of course we won't let you go without giving a few tips for writing your own evergreen content.

Evergeen content is like a good little black dress: timeless. The content lasts a long time without the information becoming obsolete or irrelevant. So it is often basic information because it does not change quickly.

As an example, an article with the latest Google updates is relevant now, but the search engine continues to constantly renew itself. As a result, such an article can quickly become irrelevant. In contrast, an informative article that explains a number of industry terms is relevant now, but will still be relevant five years from now. Thus, this is evergreen content.

It is very valuable to post evergreen content on your website, social media or other platforms. Read about the benefits of evergreen content here.

• Efficiency

A big advantage to evergeen content is that it only needs to be written once. It then remains relevant for a long time. This saves both time and cost.

• Findability

Evergreen content is very good for the findability of your website. If you have relevant and clear information on your website, other blogs can link to it. This will bring even more users to your website.

• Clarity

Because evergreen content often consists of basic information and explanations, these articles are easily understood by a large audience. No prior knowledge is required, so users are less likely to click away the content because it is too complicated.

Writing evergreen content doesn't have to be complicated. With these tips, you'll be writing a timeless article in no time that will set up a steady stream of visitors to your website.

Tip 1: Don't write time-bound

Statistics and numbers can strengthen an article, but for evergreen content it is better to avoid data. Data changes, while you want to create timeless content. It is also better not to use numbers from a certain period. The number of births in a certain year is not suddenly different after a month, but makes an article look outdated.

Tip 2: Keep your content up-to-date

But evergreen content is timeless, right? True, but it's still wise to go through your evergreen content once in a while. For example, check whether all your links still go to existing web pages. In addition, an update ensures that Google sees that you keep your content relevant. This in turn helps with your rating.

Tip 3: Explain terms and concepts

Character terms are something that sometimes need some explanation, and don't change very quickly. So it's ideal for evergreen content. When you explain terms and concepts from your industry, you write a relevant and timeless article that does not demand prior knowledge from readers.

Tip 4: Don't forget to add search terms

Content may be timeless, but this does not mean that search terms should not influence what you write. Ultimately, you still want visitors to your website, and you accomplish this by writing about exactly what your target audience is looking for. So be sure to do some keyword research and take your findings into account when writing evergreen content.

Tip 5: Create a series of evergreen content

Because evergreen content is often basic information, it lends itself well to creating a series. For example, explain different terms in a series of articles. By offering more and more content that connects, you feed readers' curiosity and get the addictive effect that TV series also have. That way they keep clicking through.

Want more tips on writing catchy content? During our content training, you'll learn all about the importance and application of content marketing.