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Online text generator tools: useful or not?
Artificial Intelligence (AI) is hot topic and increasingly being used in the world of content marketing as well. For example, the hype surrounding ChatGPT, an AI-powered text generator, probably hasn't escaped your notice. But how does automatically generated content work and is it smart to use it for writing blogs on your website? We list the pros and cons of online text generator tools below:
How does automatically generated content work?
Online tools that generate text are booming, both within content marketing and beyond. Thanks to artificial intelligence, computers today can produce content more efficiently, automatically that is.
How it works. Search online for a free AI copywriting tool, such as ChatGPT, Copy.ai or Grammarly, and create an account. Using a few terms or phrases, instruct it to write a blog on a topic of your choosing. Et voilà, the tool produces a complete text within moments.
Advantages of online text generator tools
We hear you thinking, "Something that works so easily, there must be a catch, right?" Judge for yourself after reading these pros and cons:
- Speed
One of the biggest advantages of online writing tools is the speed with which texts are produced. With the help of AI algorithms, computers write texts in a fraction of the time that would normally be conceived and written by humans. This helps your company respond faster to new trends and developments AND maintain your competitive advantage.
- (Almost) Flawless
AI content eliminates human error. Thanks to the use of algorithms, computers create content that is virtually error-free. This helps companies improve their brand reputation while reducing editing and revision costs.
- Efficient production process
Designing content production more efficiently? AI is the answer. Companies are using AI algorithms to personalize content for specific audiences, boosting the impact of their content marketing efforts.
Disadvantages of AI-generated content for SEO
And the cons:
- Duplicated content
AI algorithms still often produce content that is very similar to content that already exists. Duplicated content leads to a reduction in website visibility in search results because search engines (such as Google) consider duplicated content to be less valuable.
- Lack of originality
The (sometimes) poor quality of AI content is related to a lack of originality from online text generator tools. For that reason, your website may not stand out among other websites, which in turn can lead to a decrease in traffic.
- Lack of context
Due to the lack of context, algorithms don't always understand how certain content fits into the context of your website. As a result, you may post content that is not relevant to your intended audience.
- Lack of human emotion and creativity
AI content still often lacks human emotion and creativity. A shame, because that way you may not be addressing your target audience in the right way.
Our judgment & advice
In reality, AI content leaves something to be desired for now, as a lot of time goes into editing. Think about variation in word usage, passive sentence structures and correct application of search terms for findability(SEO). Thus, this tryout shows that a human audit after the fact is indispensable.
Want to use AI tools yourself? Always combine them with a 'human' copywriter. This way you guarantee the quality of the content and originality as well as having a grip on the right context. Remember that automatically generated content can never replace human creativity and emotion. Things that are quite essential for an effective content strategy.
Prefer to put content creation in the hands of a team of experienced content marketers?
Want to know more about trends within content marketing?
We previously wrote about content creation using AI, along with three other interesting trends in content.