Pinterest shopping: a must for your social strategy

Anyone who thinks Pinterest is nothing more than an online gathering place for inspiring content is sorely mistaken. Partly because of Pinterest Shopping, this channel is becoming increasingly interesting for entrepreneurs. Even better: with a successful Pinterest account you have gold in your hands. We explain which opportunities you are missing by not being active on this platform.

What is Pinterest shopping?

The Pinterest Shopping feature allows users to store on Pinterest. An excellent opportunity for entrepreneurs to bring products even better to the attention of the target audience. Discovering new products is done in various ways. You can store from your own board, from the search function or from pins.

Shopping from your plate

The first option is to store from your own board, provided you have already created one. Once you open a board, you'll see the "Shop" option at the top. After you click the tab, products similar to your pins will appear.

Shopping from the search function

Shopping can also be done from the search function. When you type a search term into the search function within Pinterest, it is possible to filter by "product pins. This will show you only the products that are actually for sale.

Shopping from pins

In addition to the original search function, there is also a "visual search function. How this works. Users upload an image of a product and are presented with a number of options that match. Once you see the item you want, you click through to purchase it immediately.

Going a little too fast and want to know what exactly Pinterest is first? We wrote an article about it earlier.

Important facts about Pinterest at a glance

Chances are you've already gotten excited halfway through this blog article, but we have a lot more in store for you. Some interesting facts at a glance:

• 97% of all searches are not focused on a specific brand. This means they are looking more for generic products.
• Pinterest users are more likely to proceed with a purchase. Did you know that 83% of users have ever bought a product after seeing it on Pinterest?
• There are 5.34 million (2021) monthly active users in the Netherlands.
• Pinterest users spend an average of 1.6 times more money than people who do not use this platform.

New: Pinterest Trends

One thing is for sure: Pinterest is definitely not standing still. Soon they will launch a new feature called Pinterest Trends. This will make it possible to view popular search terms and keywords from the past 12 months.

This is valuable information because you can see in one overview which content is popular at that moment. By capitalizing on this, you increase your relevance and can better target your audience. This feature was first rolled out in the U.S., U.K. and Canada. Pinterest Trends has also been available to Dutch users since September 2022.

"Pinterest is definitely not standing still. With Pinterest Trends, they are launching yet another new feature."

Floor Dröge, social media marketer at FindFactory

I also want to start Pinterest shopping!

No longer want to miss opportunities within Pinterest? Let us us knowand we'll have a quick chat over a nice cup of coffee. Or would you rather learn how to do this yourself? Who knows, maybe our trainings where we teach you all the ins and outs about Pinterest are something for you.