Light, camera, action! Within a few weeks, we worked on a successful activation campaign for the Dutch romcom "Fijn Weekend. The hilarious film is about a group of friends where tensions run high during a memorial weekend in Burgundy, France. Fortunately, our marketers were able to keep the tension under control and even create a campaign in a short period of time.

Haven't seen the movie Fine Weekend yet? Not to worry, it is now available to watch on Netflix.

Before the film premiered, it was important to raise awareness among the target audience. Together with the client, we set the following goals: creating reach, activating the target group and stimulating ticket sales. We are proud to say that we achieved all goals. How did our team accomplish this? We give you a look behind the scenes.

Thanks to the use of display campaigns and video campaigns, great results were already being achieved, but it didn't stop there. Our social media marketers then went to work putting out successful ads on Instagram. Unlike the display ads, the social ads were directed to the trailer on YouTube. Within a month, we achieved over 850,000 views, of which the unique reach was around 390,400 people.