cases
Restaurant Noek
Branding process for new restaurant concept Noek
Noek believes in the quality of conviviality. With delicious, healthy dishes and a trusted smile. It was up to our creative team to translate that from A to Z into a complete brand strategy, corporate identity and website.
In this case, you'll discover how we went about making that happen.
From idea to concrete brand story
As a new startup, a strong corporate identity with a fresh look is essential. A brand identity that reflects the atmosphere of the lunch and dinner room was therefore the starting point in this phase.
Healthy eating and being able to cater to personal preferences are at the heart of Restaurant Noek. The focus is on the local community. With this in mind, we worked together from a concept idea to a defined brand strategy. We translated this into a brand book in which the Noek brand is concretely described within various aspects.
The restaurant's name also came about in the creative process. For example, Noek is based on the English word "Nook," which stands for "cozy corner. In addition, the eatery is located on a corner, which further emphasizes this description.
Brandbook to guide web design
The brand book served as the starting point for the web design. All brand values, fonts, colors and other guidelines important to Restaurant Noek are reflected in the web design.
Realizing your (culinary) concept idea with a branding project?
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