cases

Webworx

Digital success for digital agency

Creating the ultimate, online user experience. That's what Webworx is strategically building for websites and web shops. Their goal is clear, but the desired brand identity didn't quite exude this yet. Time for change! Together with Webworx, we dove into their brand positioning and image. The result? You can read about it in this case.

 

About Webworx

Webworx - formerly Klik3 - is a digital agency. The Webworxers are online masters who help other companies with their online growth. Among other things, they do this with web design and web development.

Webworx's strongest point is that they always work based on strategy. They base this on extensive research so that they have a clear idea of who the target group is, what the desired (brand) image is and how to reach the users in a creative and interactive way.

 

How it all began

FindFactory and Webworx have been working together for years. Together we take on different projects, working mainly on creating the desired brand image and transferring it to their online expressions. Fun fact? We share one building together. This is very pleasant, because the lines are short and of course very cozy.

The road to Webworx

Webworx began as a sole proprietorship, but quickly began to grow. Team expansion, the move to FindFactory and growth in expertise created the need to understand more about their own brand branding.

In addition, the digital world is constantly changing and with it the needs of customers and users. So it was a necessity to grow with these changes and focus on a strong online positioning. Together with FindFactory, they therefore started their own journey to align the desired brand identity with their positioning and branding.

From taste to strategy with Team Creation

We planned a brand strategy session in which we looked together at the brand essence (the "why" behind the company), mission and vision. Then we examined the current market, target audience and possible areas for improvement and opportunities.

With this information, several concepts were worked out, including a new name and logo. Several brainstorming sessions followed, because different people, different tastes.

How did we finally come to a choice? By keeping the research and findings alongside us. This always keeps us on our toes and ensures that we work based on strategy and not just taste.

Laying the building blocks with Team Performance

We recorded the entire branding process in a brand book, or the brand manual. Based on this brand book and the chosen concept, the website could be built. Team Performance - SEO and Content - could also get to work.

SEO did extensive keyword research to identify relevant keywords. From that rolled a structure recommendation for the Web site, or navigation of the various Web pages. Content then went to work on the textual content of the website. This included pages such as the homepage, explanations of working methods and extensive case studies.

Learnings and results

Through years of working together, we naturally already knew very well what we could gain from each other. Still, even this process had its challenges at times. Especially the creative process took time, such as choosing the right name and concept.

Yet we see that this investment of time has paid off handsomely. The website now better reflects the professionalism and quality that Webworx delivers. This did not go unnoticed by existing and new clients either. They responded enthusiastically and clearly understood what Webworx stands for and what qualities they possess.

Plans for the future

Webworx strives to achieve online growth and success for itself and its clients. The goal is to always keep this approach based on strategy and the needs of both clients and end users.

They want to keep innovating constantly and therefore they are constantly engaged in the latest developments in the digital world. Together with FindFactory, they want to offer full support to provide quality and value in all online services.

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