cases
Jimmy Green
Branding that tastes like more
Eat real food, feel real good. That is Jimmy Green's slogan and at the same time it formulates the main challenge of this tasty branding project. It was up to us to create cohesion between the brand story and the online presentation. Curious? This is how we went about it:
The new standard of good food
The ability to easily and quickly order a nutritious meal was at the forefront of this project. A little background information: Jimmy Green's food concept originated in frustration with the many essentially not-so-healthy takeout and ordering options today.
Dishes that are not only delicious and nutritious, but also made without unnecessary ingredients, are therefore the common thread. And such a positive experience makes you feel good afterwards. In other words, eat real food, feel real good.
Brand identity woven into online presentation
Early 2022 marked the start of our collaboration with Jimmy Green. Several sessions on brand strategy and website structure led to a concrete proposal aimed at revising and improving the online presentation.
Sharpening the brand identity and translating it to the website were the main goals. Bringing website visitors into the story of Jimmy as a friendly friend who is conscious and shares this with his friends, family and acquaintances in a contagious way. In short, let the intended target audience experience the right atmosphere and message as Jimmy Green wants to convey.
Let the food do the talking: literally and figuratively
The new web design is a visual representation of Jimmy Green's core values: doing good, inspiring, going futher, surprising. These are reflected on the website by using a fresh and vibrant design, in which green tones (linked to sustainability and health) play the main role.
With orange and black as complementary colors, website visitors' attention is directed to the right places and the whole thing is given a modern and confident edge. Furthermore, inspiring images of fresh, colorful ingredients ensure that website visitors immediately experience the right atmosphere.
Updates in
your mailbox?
Stay tuned! Sign up to receive the latest updates, interesting blogs and articles in your inbox several times a year.
Sign up for our newsletter
"*" indicates required fields