cases

Knit-ted

Strategically woven for online growth

Growing More Online. Fashion label Knit-ted aims to provide timeless essentials with their assortment. In their B2B outlets they were already experiencing a growing customer base, but online they were looking to improve. FindFactory got to work on it and knitted an online strategy. You can read the result in this case.

About Knit-ted

Knit-ted is a Dutch high-end clothing brand, based in Amsterdam. Since 2009 they provide women with comfortable and quality clothing. They focus on timeless key pieces that allow you to create a sustainable capsule wardrobe. These fashion items return season after season and are easy to combine. This is why Knit-ted also has the statement, "wear now, wear later and have forever."

A seamless collaboration

Since 2021, Knit-ted has partnered with FindFactory. The focus here is on strengthening brand awareness and supporting online growth. With frequent contact moments and short lines of communication, we discuss the progress and look ahead to the time ahead.

In doing so, we are real sparring partners of each other. On the one hand Knit-ted manages the specialist knowledge about the brand and its products, on the other hand FindFactory contributes the expertise in online marketing. With this synergy, we knit together towards a strengthened online brand expression.

Continuing to meet each other

Online we do a lot, but seeing each other physically is something we find valuable. With our premises in Amsterdam, it's convenient to jump in when needed. So a visit to Knit-ted's office gave us a more vivid picture of their label. The modern workspace also served equally as a showroom where we could admire the clothes in real life.

The design for digital growth

A garment consists of several parts. This is no different for Knit-ted's online growth strategy. Improving online performance started with analyzing Knit-ted's existing data. This showed that social media, SEA and email were the right choices to support it.

Social media

Using Pinterest, Facebook and Instagram, we run several campaigns for Knit-ted. Here we focus on different factors: increasing brand awareness (branding), leading more people to the website (traffic) and boosting online purchases (conversions).

With the supplied imagery, we plan and place social posts. In consultation, we adapt these images and texts to (new) collections or products. This keeps campaigns current and customers always get to see relevant and correct content.

SEA

SEA also runs various types of campaigns. It started with branding and shopping campaigns that focused on the brand name and current collections. Then we started advertising on specific categories and themes, such as a new collection or change of season.

In addition, display campaigns - ads on relevant, other websites - also provided introductions to the brand and product range. This variety in types of campaigns keeps the brand on top of mind with (potential) customers.

Email

Knit-ted sends out weekly newsletters. FindFactory helped with the design and preparation of appropriate templates. The lay-out was designed according to the corporate identity of Knit-ted and contains an appealing design for the target group.

Is it your birthday or have you not ordered anything for a while? Then, as a customer, you will receive an automatic email through built-in workflows. This allows us to continuously serve customers throughout their customer journey with essential messages at the right time.

Growing Internationally

Knit-ted has representatives in Germany, Norway, Ireland and Austria. This is a great opportunity for their online marketing to make strides internationally. Therefore, we recently started advertising our services in Germany.

For some time they have had more outlets there, but could still boost their (online) brand awareness there. With SEA and social ads, we built campaigns focused on the brand name, complemented by relevant shopping campaigns.

Always keep learning

Through research, the company grew in different markets - both nationally and internationally. To do this, we believe it is important to always gain knowledge ourselves and share it with others. Knit-ted's proactive and inquisitive attitude is completely in line with this. The brand itself also wants to remain timeless by growing with optimizations and innovations, which is motivating for both parties.

So Knit-ted itself came up with the request for a GA4 training, so that they would be completely up to date again. And no sooner asked than done: from our Academy this training was enthusiastically received and they could get to work with this tool.

Also strategically weaving your brand's online growth?

 

 

Our project manager Marieke is happy to unravel all the possibilities.

marieke@findfactory.nl | 013 82 00 164

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