cases
HelloChair
Optimal online positioning
Say hello to fast-growing furniture company HelloChair. A company and case that we don't hide under chairs, couches (and tables). Team SEO, SEA and social media support them for optimal online positioning. Curious? Lean back in your chair and read on.
Say hello to HelloChair
Hello Chair has been a specialist in chairs, sofas and tables since 2020. With physical stores in Bussum and Culemborg and a strong online presence, Hello Chair has quickly become a veritable hall of chairs. It was up to us to support them in their online positioning and findability to continue this growth.
Strong online positioning thanks to smart deployment of content
Through clever deployment of (video) content through various channels, such as the website, Instagram, TikTok and Google Ads, we provide a powerful online marketing strategy for HelloChair. To strengthen their online positioning, we continuously optimize the website and perform regular SEO checks.
In the field of SEA, we support HelloChair's marketing team with pressing questions and indicate where we see opportunities. For example, we helped HelloChair convert shopping campaigns to Performance Max and set up promotional campaigns in the form of display advertising.
Buying a chair? But test sit in the store first
HelloChair is an online store where customers can buy chairs online. But our research shows that customers are reluctant to buy online because they want to "test sit" first. To solve this problem, HelloChair updated its website. There is now more reference to the physical stores where customers can try out the chairs before making a purchase.
The power of short videos
Keeping in mind one of the current marketing trends (video marketing), we recommend HelloChair use video content and TikTok. Short, powerful videos give users a better impression of the brand and comes across more convincingly than still images. Introducing HelloChair products through videos appeals to the target audience and is therefore one of the most effective forms of content creation.
Striving together for growth and improvement
Together with HelloChair, we strive to continuously grow and improve our services and products. For example, Inge (e-commerce manager at HelloChair) followed a SEA training with us to increase her knowledge in the field of search advertising. By combining our online marketing expertise with the knowledge of HelloChair, we strengthen each other. This way, both we and HelloChair continue to grow as a team and as a company.
With HelloChair we have good and regular contact to discover and exploit new opportunities. HelloChair is going like a rocket and we are proud to support them with their online positioning and findability. We look forward to growing together for more years to come and building on our successes!
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