cases

Carpet Center Netherlands

A collaboration in which we feel at home

Since 2017, we have proudly partnered with Tapijtcentrum Nederland. What started as social media support, has grown over the years into a multidisciplinary partnership with SEO, SEA and content marketing. In this case, we tell you all about our long-standing partnership full of successes and learning points.

About Carpet Center Netherlands

Tapijtcentrum Nederland is known as the address for flooring and window decoration. Craftsmanship, quality and expert interior advice are their top priorities. They are committed to growth and professionalization, also in the online field. And FindFactory is happy to assist them.

Cross-media strategy with a proud look back

Carpet Center increased its online visibility with a cross-media strategy. Our SEO, SEA, content and social media marketers worked together to create a video commercial with a creative twist. Spoiler: not only in the movie Aladdin do flying carpets and magical (living) wishes pass by!

The social campaign was inspired and planned around the film release of Aladdin. This did not go unnoticed: we even received a nomination for Best Brabant Commercial 2022. And yes, we are quite proud of that!

Watch the video:

Be found better online with SEO solutions

Carpet Center aims to increase their online visibility and findability. This goal requires an increase in organic traffic to their website. In doing so, we optimize web content and the technology behind the web pages.

Thanks to conducting regular keyword research, we gain a better understanding of what needs to be done. Sometimes that's optimizing content on existing Web pages. Other times it's creating new landing pages.

Pinterest marketing is here to stay

People are actively using Pinterest to look for home decorating inspiration. Not surprisingly, this platform is particularly relevant to Carpet Center. We therefore placed a strong focus on Pinterest marketing over the past two years. The launch of the Pinterest account for Carpet Center already resulted in an average of 600k monthly views.

TIP: In a previously posted blog of ours, read more about the importance of this platform and find out why Pinterest shopping is a must in your social strategy.

Smart approach for more online and offline visits

Being found online is great, of course, but visitors often want to experience materials physically. With smart call-to-actions, we encourage store visits to one of the 21 Carpet Center stores. In addition, we continuously research relevant and current search terms. Based on this data, we adjust web content where necessary.

Our SEA specialists analyze popular and frequently searched product categories and create relevant sponsored texts. SEA also looks at areas for improvement and opportunities on landing pages that we use for online advertising. In this way, search engine ads effectively reach the target group and stimulate conversions by providing the right content.

A collaboration that stands as a house

Just like in any other relationship, you get to know each other better ánd you learn more and more about each other. And you can only grow from that, we think. As a partner we prefer to share only positive points, but now we also focus on opportunities for growth. Partly because of Carpet Center, we therefore look more critically at opportunities for optimization and improvement.

This consistent drive for improvement and personal communication make us feel at home in this enduring and constructive partnership.

Updates in
your mailbox?

Stay tuned! Sign up to receive the latest updates, interesting blogs and articles in your inbox several times a year.

Sign up for our newsletter